Dec
14
Paron’s Closet: A True Family Business
The pair behind Paron’s closet put a new twist on a “mom and pop” store – Kimberly Homes and Bev Ward are niece and aunt. Even the store’s name pays tribute to a branch of the family tree that goes back for generations, most recently held by Kimberly’s daughter, Paron. November 2010 marked the store’s first birthday, and if their loyal patrons have anything to say about it, the first of many more.
With Kimberly’s background in interior design, the two created a space that they call, ” kind of boutique-y, unique, and organized.” That atmosphere has been key to defining themselves with many customers commenting that it doesn’t feel like a traditional consignment store. “It’s a nice, warm, welcoming, inviting space,” said Kimberly.
The idea was born out of her own experience while raising her two children. “There are great consignment stores in the area, but nothing that’s specific or a little higher end, or just clothing oriented” Kimberly continued. “I just wanted something…” she paused. “Nicer,” Bev interjected. “Not so cluttered,” Kimberly added with a smile.
After surveying the city and weighing their options, Wallingford Center became their happy home. “What really brought us here is the neighborhood, the parking lot… it’s family oriented around here,” she explained. They enjoy sharing space with fellow family-friendly businesses like Trophy Cupcakes, Li’l Klippers and Izilla Toys, a benefit that working mothers can appreciate. “If I can park my car, get my kids out and go to a couple of places, it’s way more convenient than having to drive all over town.”
Paron’s Closet also prides itself on being selective, serving a niche market rather than trying to offer everything. “We just do clothing and shoes, diaper bags, and blankets, but we don’t do any of the big items,” she explained. They also feature a few new items from local designers, including hair clips, hooded towels and adorable miniature aprons.
In their first year of business, Paron’s closet has enjoyed a growing number of accolades including “Best Children’s Clothing Shop” from Seattle Magazine in 2010, along with multiple nominations in QuallyQue’s “Neighborhood Gems” campaign. Much of their success has come naturally from a strong social media presence on Twitter and Facebook along with word of mouth from loyal customers. “I keep hearing how we’re on all these Mom blogs,” Kimberly marveled, adding that all of their grassroots campaigns were started by supporters while they’ve been busy running the business.
After one year in business, the pair are looking excitedly towards their future with one major accomplishment in mind – “We’re still here!”
Paron’s Closet
1815 N 45th Street, Suite 204
Seattle, WA 98103
206-695-2455
www.ParonsCloset.com
Facebook Fan Page: Paron’s Closet
Twitter: @paronscloset
Story and Photos by Auburn Scallon
